According to some estimates, by the year 2020, customers will manage 85% of their relationships without talking to a live person. The shift away from hard selling has already happened and the companies that instead, focus their efforts on providing helpful solutions are the ones winning sales.
This is what inbound marketing is all about. Inbound marketing is the process of attracting leads to your product or service by publishing and promoting helpful or entertaining content in the channels where your customers spend time.
We Creatify's inbound marketing strategy begins with an in-depth discovery to determine exactly what challenges and concerns your potential buyers are looking to solve.
Based on this discovery process, we create content that helps guide your potential customers through the various stages of the buyer’s journey with helpful content that's educational in nature.
By publishing this content throughout your online ecosystem—website, videos, blog, social media channels, etc.—we're able to position your company as the go-to solution for potential buyers.
With the technological development that has been, the customer and the buying process have changed. The connected customer has greater power and is no longer susceptible to the same message as before. Companies that work with advertising have, in their willingness to survive, increased their number of advertising opportunities, so that more people can be seen, but when we are exposed to a large amount of ads and messages, the consequence becomes that we learn to turn off.
The same thing has happened in sales. Sellers are struggling to reach new customers, and here too, there is a movement where the increased efforts get the opposite effect. The more aggressive sales, the more the customer is deprived of it.
Marketing in its traditional sense has become unnecessarily costly and produces low results. Customers have become immune to sales and advertising - Inbound Marketing is the solution.
To succeed, it's about turning the approach upside down. Inbound Marketing means you have to earn the customer's interest and to exchange advertising to offer value in what you communicate.
Social media, blogs, guides, videos, podcasts, and webinars are important components of Inbound Marketing and serve the same purpose: reaching the customer in a way that raises interest. With a smart strategy and right execution, you soon notice that potential customers are looking for you. And not enough what they're talking about is when you're not there!
Inbound Marketing is about the customer qualifying the supplier instead of the seller qualifying the customer. It creates brands that people like and above all, builds sales in a whole new way!